Ursa Freedom Project

The Ursa Freedom Project commits to liberate 9,000 bears from bile farms in China/Viet Nam and to end a practice that is commercially unnecessary. We who gather for the sake of the Moon Bear affirm liberty and deplore the torture of any living being. This endangered species is subjected to the unconscionable practice of bile extraction for use by industries which can use higher quality synthetic replacements to bear bile. The products are largely non-essential, including wine, furniture polish and certain types of medicine for preventable diseases. And the Chinese government has turned a deaf ear to the pleas of those who have worked for decades to help these animals.

Return to Freedom

The Ursa Freedom Project commits to liberate farmed Moon Bears from the wretched crush cages and abject torture they experience daily – until they die. The abominable practice of bear bile farming should have never begun and must stop now. These beautiful creatures must be returned to freedom, to live in the state Nature intended for them – a life of up to 30 years to roam in their natural habitat and to eat mostly berries and foliage.

This is no small task, it will take the belief and coming together of a great many to support those who work toward the liberation of farmed bears, to their rehabilitation and release into the wild. The Ursa Freedom Project invites you to join with your loved ones, neighbors and local organisations to share in a unique and uplifting campaign.

We aim to dismantle the bile farm industry. Please explore our website to learn how many small steps can bring these bears to freedom. We thank you for joining us.

Together, we can make a world of change.

NEWS RELEASE

For Immediate Release

March 14, 2009

Contacts: Jeanette McDermott ~ jeanette_mcdermott@hotmail.com

Camila Aguilar ~ wren@acmeworx.com

Ursa Freedom Project: from Crush Cages to Freedom

An online community joins hands and hearts to liberate 9,000 to 14,000 bears from

crush cages and end the practice of draining their bile to make commercial products.

The Ursa Freedom Project gathers all who affirm the right to liberty and deplore the

torture of any living being.

Moon Bears and six other species of bear are poached from the wild and bred in

captivity for the sole purpose of draining their bile for commercial products. Locked in

tiny crush cages on bile farms in China and Vietnam, the bears are unable to move in

these wretched conditions. Bear farmers often knock out the bears’ teeth, rip their claws

out and cut off their paws to prevent being hurt by the bears when they approach the

cages to milk them for their bile. The bears live in this abject torture daily – until they

die. Freeing the bears is no small task. It will take the belief and coming together of a

great many to liberate farmed bears and dismantle the bile farm industry.

Ursa Freedom Project begins on March 20 (Vernal Equinox). Worldwide, people will

gather for a variety of events from the Equinox to Summer Solstice to engage in doing

what they love. All the while, they will be in action to stop bear bile farming. Many ideas

for community involvement are contributed by members at the Ursa Freedom Project .

The campaign includes two money bombs where small individual contributions combine

into a large sum during the specified 24-hour time period.

“The most famous money bomb was dropped into the Ron Paul campaign in the U.S.

on December 16, 2007, which raised $6.03 million in just 24 hours. Nickels and dimes

amounted to millions of dollars. We want to set a new world record for money bombs

with the Ursa Freedom Project,” said Jeanette McDermott, campaign co-creator and

director.

After writing an article about bear farming for her social network, “ecopaparazzi”,

Jeanette was haunted by stories and images of the tortured bears. She spoke with her

friend, Camila Aguilar, about waking up from a nightmare unable to move or breathe.

Together they spontaneously combusted the vision of a worldwide campaign. To raise

awareness around the long ignored industrial abuses of the Asiatic Black Bear, also

called the Moon Bear, Camila offered her activist experiences, graphic and writing skills.

Launching the action network, Jeanette brings her enormous energy and networking

and media gifts to attract people to join this visionary cause.

Money raised through the Ursa Freedom Project benefits Animals Asia Foundation, a

non-profit organization with bear sanctuaries in China and Vietnam for medical care,

rehabilitation and room and board for the rescued bears. As bears are freed from bile

farms Animals Asia Foundation (AAF) sees to it that bear farmers are compensated for

their loss of income. AAF gives farmers enough money and encouragement to start a

more progressive job, while giving the bears they have farmed a new lease on life.

The Ursa Freedom Project inspires engagement through fun, education, art and

community involvement. Community events currently planned are Benefit for the Bears

concerts in London, Australia, New York, San Francisco, Los Angeles, and in Argentina,

online and offline art sales and auctions, money bomb drops, fashion shows as well as

many events planned by individuals.

“Through local activities and a positive spirit, we aim to awaken global awareness for

the plight of the bile bears. Our commitment is to move the hearts of the Chinese people

for the sake of humane treatment of an endangered species. We believe a global

response to this endeavor can bring about the necessary change,” said Camila Aguilar,

co-creator of Ursa Freedom Project.

Connected Links

http://ursafreedomproject.blogspot.com/

http://endbearbilefarming.blogspot.com/

http://www.animalsasia.org/

http://www.animalsasia.org/blog/

   Ki/Chi S

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